Speakers

Keynote

Guy Kawasaki

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple.

Mr. Kawasaki is the author of ten books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His newest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, released in March, is a New York Times bestseller. The lessons in Enchantment are drawn from Mr. Kawasaki’s tenure at Apple, as well as his decades of experience as an entrepreneur and venture capitalist.

Guy Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College.

Featured Speakers

Paul Greenberg

Author of CRM at the Speed of Light
President, The 56 Group

In addition to being the author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, Paul Greenberg is President of The 56 Group, LLC, an enterprise applications consulting services firm, focused on CRM strategic services including go-to-market strategies for vendors and integrators, CRM strategic planning and vendor selection. The 56 Group also provides writing, speaking and educational services. His book, first published in January 2001 by McGraw-Hill is now in its fourth edition. CRM at the Speed of Light is now in 8 languages and been a runaway best seller. It is used as a text in more than 60 universities across multiple continents. It was called "the number 1 CRM book" by SearchCRM.com in July 2002. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. It has been called "the bible of the industry." Paul writes regularly for publications like CRM Magazine and SearchCRM.com and CRMGuru. He is a contributor to multiple other national business publications. He has spoken as a keynote speaker and otherwise at conferences and seminars in the United States, across Europe, Asia and Australia. He is considered one of CRM's leading authorities on strategy and on the state of the market, and has been quoted in multiple national magazines and newspapers as a subject matter expert including the New York Times.

Alistair Rennie

General Manager, Social Business, IBM

Alistair Rennie is General Manager of Social Business at IBM. As general manager, Mr. Rennie leads IBM's investments in the growing social business market including an extensive portfolio of software and services that help clients optimize their workforce, drive innovation and deepen customer relationships. This portfolio includes industry-leading social software that enables businesses to communicate, collaborate and increase productivity, and software to help organizations design their Web experience with personalized applications. Mr. Rennie is also leading IBM's investments to bring the power of social business to the cloud and mobile devices.

Mr. Rennie is a member of the IBM Integration and Values Team, a select group of executives who provide leadership across IBM on various business and strategic issues, as well as the IBM Technology Team. Mr. Rennie is also IBM Senior State Executive for Massachusetts, providing leadership for IBM in the community statewide.

Mr. Rennie was previously Vice President, Development and Support, Lotus Software and WebSphere Portal, responsible for the strategy and development of IBM's Collaboration Solutions portfolio. He also led the worldwide technical support team dedicated to software client satisfaction. Prior to this role, Alistair led IBM Software Services for Lotus - a global organization consisting of highly skilled technical consultants working in more than 35 countries with clients to optimize value from IBM collaboration software.

Mr. Rennie joined IBM at the Toronto Software Laboratory in 1989 and has held a number of executive roles within IBM Software Group with a primary focus on the introduction of new technologies. Prior assignments include Vice President, Marketing and Channels, Lotus, and Vice President, Sales and Marketing, Pervasive Computing.

Mr. Rennie holds degrees in Economics and Business Administration from the University of Western Ontario.

Larry Augustin

CEO, SugarCRM

Larry Augustin is an angel investor and advisor to early stage technology companies. He currently serves on the Boards of Directors of Appcelerator, Compiere, DeviceVM, DotNetNuke, Fonality, Hyperic, Medsphere, Pentaho and SugarCRM. One of the group who coined the term "Open Source", he has written and spoken extensively on Open Source worldwide. Worth Magazine named him to their list of the Top 50 CEOs in 2000. From 2002 to 2004 he was a Venture Partner at Azure Capital Partners. In 1993 he founded VA Linux (now SourceForge, NASDAQ:LNUX) serving as CEO until August 2002. While CEO he launched SourceForge.net and led the company through an IPO in December 1999.

Esteban Kolsky

Principal and Founder, ThinkJar

Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 22 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he researched and wrote on the social networking topics that led to today's revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments. Mr. Kolsky is currently advising vendors and organization how to extend customer interactions from the CRM niche to the entire organization in their efforts to become Social Businesses. He attended California Polytechnic University at Pomona, where he graduated with a degree in Business Administration and minors in Computer Information Systems, Telecommunications, and Economics.

Dr. Natalie Petouhoff

Chief Strategist, Executable Social Media Strategies, Inc

Dr. Natalie serves as the Chief Strategist at Executable Social Media Strategies, Inc, with a world-wide practice role spanning client work, practice development and thought leadership. Dr. Natalie is leading the firm's ability to analyze a brand's social media and digital communications initiatives by measuring their Social ID Index™ and determining where they fall on the Social ID™ Social Media Maturity Curve™ in comparison to best practices. Dr. Natalie's focus is to consult with clients on their strategy for social media, marketing, PR, customer service and integrating them using organizational change management, new technology deployment and social media analytics, measurement and ROI.

Michael Fauscette

Michael Fauscette leads IDC’s Software Business Solutions Group, which includes research and consulting in enterprise software applications, collaboration and social applications, software partner and alliances, open source, software vendor business models, cloud computing and software pricing and licensing. He also provides thought leadership in the area of social applications and the transition to the social business. With extensive executive experience with software vendors ranging from large enterprise companies to small Silicon Valley start ups, Michael brings a unique perspective by relating research data and trends to the overall strategic focus and go to market strategy of application software companies. Prior to joining IDC, he held senior consulting and services roles with seven software vendors, including Autodesk, Inc., PeopleSoft, Inc. and MRO, Inc.

Paul Gillin

Paul Gillin is a long-time technology journalist who’s worked almost exclusively online since 1999. Paul also advises marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers in a cost-effective way. He’s the author of several books, including the New Influencers and Secrets of Social Media Marketing; his forthcoming book will focus on business-to-business applications of social media. Paul writes a regular column for BtoB Magazine and is a research fellow and member of the advisory board of the Society for New Communications Research and co-chairs the social media cluster for the Massachusetts Technology Leadership Council. He also finds time for his own blog dwelling on his passion for journalism, Newspaper Death Watch.