Why Attend?

Customers deserve the very best experience when they interact with your company. You deserve the very best tools when you interact with them.

Shaping a CRM system to deliver this level of great customer experience takes ingenuity, creativity and hard work. You might even say… heroics.
Every day, we talk to our customers and note acts of heroism all in the name of customer experience:
• Hitting tight project deadlines without complaining
• Masterful training to employees who resist change
• Swift reaction to customer feedback
• Weekend work that no one sees, but everyone appreciates
The list goes on and on...

This is the life of people responsible for delivering a great customer experience – Sugar Heroes. Come meet heroes just like you and celebrate your successes at SugarCon in San Francisco, September 25 – 28.

What should you expect?
1,600+ heroes to be exact. Every one with a story of business transformation, best practices and lessons learned. To facilitate the best possible collaboration experience, every session will feature stories from the audience, every workshop will include best practices and every keynote will discuss acts of heroism.
Relationship Management without Relationship Intelligence is an incomplete equation. Gone are the days of learning what you already know. At SugarCon, you see the latest innovations in customer intelligence that leverage the knowledge of the universe and machine learning to give you new power to deliver a great customer experience.
Our featured hero this year will be none other than Billy Beane. If you know the story of Money Ball, you know that Billy challenged 100 years of history and took an over-matched underdog, the Oakland A’s, to the pinnacle of its sport. Billy Beane helped change the way baseball is managed and in the process gave the blueprint for other sports and even businesses to follow. Bill Beane, Hero of the Underdogs.
Useful tools
For developers, solution architects and administrators, SugarCon will feature an expanded UnCon. If you interested in any of the following, UnCon is for you:

• Work directly with Sugar engineers
• Attend solution architecture workshops
• Attend developer tutorials and round tables
• Preview upcoming features and releases
• Plus – hacker snacks!

Need more details? Visit our community page
Take me to the Community!
SugarCon 2017 is this year's can’t-miss event. Come join us to share, learn and celebrate the hero in everyone one of us.
Looking forward to seeing you in September.